What Does It Cost You To Get A New Customer?
Do you know what it costs you to get a new customer? Not a lead, but an actual customer. If you don’t know, you’re flying blind and probably wasting a lot of money or leaving a lot on the table. Many...
View ArticleWhen Is A Customer Really A Customer?
That may seem like an obvious question, but the answer isn’t. Though most companies consider a customer a customer once they have purchased from them, smart marketers know better. In the direct...
View ArticleWhat’s A Customer Worth?
If you are going to spend money to get new customers, it’s pretty important that you know what they are worth to you. Do you know what a customer is worth to you? There is a calculation called...
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